Zappos.com is an online shoes and apparel retailer that was founded in 1999 in Henderson, Nevada. The company was originally established as a shoe store, however later it expanded its business into other areas, such as apparel, accessories, as well as products for home and beauty. However, shoes remain the core product of Zappos and the company managed to achieve market leadership in the online segment of shoe retail market. In 2009 Zappos announced its merger with Amazon.com in order to join capabilities and derive synergies from common operations. Today the size of Zappos and the wide product range ...
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