Introduction
Ideally, business performance depends on the strategy that management adopts. The success of the existing company, as well as the possibility of implementing an idea of starting a new business, must consider the level of market competition. Strategic planning is essential to the success of a business and the efficiency of operations (Barney and Tyler 39). Firms’ managers in highly competitive markets must make decisions regarding the current as well as the future performance of their companies. They hire consultants to help them analyze their business environments and make sound decisions that can help them survive market competitions. One ...