Business
Ethical Issues Ethical Issues in Marketing Ethical frameworks within the ambit of marketing would relate to practices that emphasize ‘transparent, trustworthy and responsible’ personal and organizational marketing policies and actions that exhibit ‘integrity and fairness’ to consumers and stakeholders (Parilti, Demïrgüne, & Özsaçmaci, 2014). Marketing ethics enjoins that a marketer should act in a way that he does not harm anyone and follows rules and regulations (Al-Nuemat, 2012). PharmaCARE circumvented the FDA’s scrutiny by creating a subsidiary, CompCARE, as a compounding pharmacy. PharmaCARE was aware of creating a fresh drug, and yet did not take FDA ...
